Sweet Earth Foods, Moss Landing, Calif., also eyed summertime grilling season for last May’s launch of Vegan Jumbo Hot Dogs and an improved Awesome Burger 2.0. It debuted last May in a two-pack, the brand’s first value four-pack (MSRP: $9.99) and a 1lb. In other news, the company introduced a reformulated Beyond Burger (version 3.0) with better taste and nutritionals, the company said. Meanwhile, it continued its rollout of Beyond Meatballs, which debuted earlier in September 2020. Rival Beyond Meat Inc., El Segundo, Calif., also launched Beyond Breakfast Sausage, Beyond Sausage Hot Italian and Cookout Classic sausage. In conjunction, officials noted that Walmart planned to create dedicated plant-based products sections within its freezercase. Last year saw Impossible Foods, Redwood City, Calif., introduce Impossible Sausage in August, followed by Impossible Meatballs in November. When it comes to mainstream plant-based red meat alternatives (burgers, dogs, etc.), many food companies used 2021 as an opportunity to either extend lines and/or launch improved reformulations. Separately, there’s an equally strong undercurrent of activity involving companies committed to newer cell-based cultivated and/or “cultured” meats. Manufacturers indeed are pursuing these opportunities across the broad and fast-growing plant-based meat, poultry and seafood sectors. For this reason, plant-based opportunities exist across frozen, shelf-stable, indulgent, and snack categories. These plant-based consumers look for various meat, poultry, or seafood analogues, flavor profiles, formats. Interest in plant-based dairy and meat alternatives by Gen Zs and Millennials extends beyond burgers and almond milk. About one in five adults say they want more plant-based foods in their diets, and that number remained steady throughout 2020, according to NPD’s recent study, “The Future of Plant-based Snapshot: The Evolution of Plant-based Continues.” NPD says Gen Z and Millennial consumers’ deep-rooted values helped grow the while other consumers turned to comfort or more familiar foods. Their concerns for sustainability and animal welfare should also be taken into account when messaging to them.” “In addition to providing a variety of plant-based foods and ingredients, food manufacturers should also focus efforts on Millennials and Gen Zs since they will be driving the category’s growth. “As consumers continue to prepare more meals in the home and younger generations cook more, plant-based foods and ingredients will be a part of their repertoire,” says Darren Seifer, NPD food industry analyst. This particularly true for Millennials and Gen Zs, who choose these products for better health and because of their interest in sustainability and animal welfare, according to The NPD Group, Chicago. Looking ahead, consumer interest is only projected to continue.
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